Krittipat

/Krittipat
Krittipat 2019-07-18T09:52:20+00:00

Name Asst. Prof. Krittipat Pitchayadejanant, Ph.D. (Chairperson of Logistics Management Program)
Education Ph.D. (Information Technology), Assumption University, Thailand;
Master of Statistics, University of Wollongong, Australia (with scholarship);
B.Sc. (Applied Statistics), Assumption University, Thailand (with scholarship)
Position Lecturer in Logistics Management Programme
Teaching Areas Business Analysis, Business Statistics, Business Quantitative Analysis, Business Research, Quality Control
Research Areas Data Mining Techniques in Business Analysis, Structural Equation Model (SEM), Strategic Business Analytics, Information Technology Acceptance, Consumer Behavior Analysis in Hospitality, Tourism and Business Applications, Customer Relationship Management, Destination Image Analysis, Service Marketing
E-mail krittipat@go.buu.ac.th, krittipat@scitech.au.edu
Office IC313
Publications 2019
Pitchayadejanant, K., & Nakpathom, P. (2019). “Data mining approach for arranging and clustering the agro-tourism activities in orchard”, Kasetsart Journal of Social Sciences, Volume 40, Number 12018
Pitchayadejanant, K. (2018). “Emerging Business Analytics in Hospitality and Tourism Industry by using Data Mining Techniques”, KMUTT Research and Development, Volume 41, Number 1, January – March 2018

2017
Boonsiritomachai, W., & Pitchayadejanant, K. (2017). Determinants affecting mobile banking adoption by generation Y based on the Unified Theory of Acceptance and Use of Technology Model modified by the Technology Acceptance Model concept. Kasetsart Journal of Social Sciences.

Krittipat, P. (2017), “Influential Determinants of Educational Technology Acceptance for Learning of Thai Students in Upper Secondary Schools”, Journal of Education, Naresuan University, Vol. 19, No. 4, October – December 2017.

Nakpathom, P., & Pitchayadejanant, K. (2017), “Determinants Affecting Agritourist’s Travel Intention toward Agro-tourism around Eastern Coastal Region of Thailand”, ASEAN Journal of Management and Innovation, Volume 4, Number 2Fei, L.,

Pitchayadejanant, K. (2017) “Chinese Students’ Perceived Service Quality towards Thai Higher Education”, Journal of Educational Administration, Khon Kaen University, Vol. 13, No. 2, July – December 2017.

2016
Pitchayadejanant, K., & Nakpathom, P. (2016), “The Effect of Demographic Information as Moderator toward Relationship between Service Quality, Customer Satisfaction, and Customer Loyalty in Thai Low Cost Carriers’ Passengers”, Journal of Marketing Management, vol.4, no.1, pp.172-182.