Bachelor of Business Administration in Digital and Creative Marketing (DCM)
Digital and Creative Marketing program prepares BUUIC students to enter the creative, fast-paced business of developing, promoting, and selling products to specific consumer or business markets. BUUIC blends field experience with intensive coursework to prepare students for the challenges facing the current world of product and services marketing. Students have the opportunity to learn how to think critically about real-world scenarios from experienced marketing professionals. Students in this program will gain an understanding of the relationship between organizations and their customers, and the trends within the marketing field.
Career paths open for graduating students:
- Marketing analyst
- Strategic marketing specialist
- Product management assistant
- Event planning technician
- Market research analyst
- Media planning technician
- Public relations representative
- Sales representative
- Social media coordinator
- Advertising specialist
- Digital marketing technician
- E-Commerce coordinator
Core Competencies for Digital and Creative Marketing
- Communication skills
- Creative thinking and innovation skills
- Problem-solving and decision-making skills
- Collaboration and leadership skills
- Technological skills
- Analytical skills
Study Plan
Year 1 (First Semester)
Year 1 (Second Semester)
Year 2 (First Semester)
Year 2 (Second Semester)
Year 3 (First Semester)
Year 3 (Second Semester)
Year 4 (First Semester)
Year 4 (Second Semester)
| Course ID and Course Name | Credits | |
| General Education course | xxxxxxxx GE (Language and Communication) | 3 (3-0-6) |
| xxxxxxxx GE (Healthy Life and Design Thinking) | 3 (3-0-6) | |
| xxxxxxxx GE (Social skills and Entrepreneurship) | 3 (3-0-6) | |
| xxxxxxxx GE (Art and Design) | 3 (3-0-6) | |
| xxxxxxxx GE (Digital Literacy and computation) | 3 (3-0-6) | |
| (Total) | 15 | |
| Course ID and Course Name | Credits | |
| General Education course | xxxxxxxx GE (Language and Communication) | 3 (3-0-6) |
| xxxxxxxx GE (Social skills and Entrepreneurship) | 3 (3-0-6) | |
| Core course | 95312364 Business Statistic | 3 (3-0-6) |
| 95322264 Business Law and Ethics | 3 (3-0-6) | |
| 95320164 Microeconomics | 3 (3-0-6) | |
| 95323364 Principles of Marketing | 3 (3-0-6) | |
| (Total) | 18 | |
| Course ID and Course Name | Credits | |
| General Education course | xxxxxxxx GE (Language and Communication) | 3 (3-0-6) |
| xxxxxxxx GE (Digital Literacy and computation) | 3 (3-0-6) | |
| Core course | 95623164 Principles of Management | 3 (3-0-6) |
| 95311164 Principles of Accounting | 3 (3-0-6) | |
| 95323264 Human Resource Management | 3 (3-0-6) | |
| Major Required Course | 95632264 Consumer Behavior | 3 (3-0-6) |
| (Total) | 18 | |
| Course ID and Course Name | Credits | |
| General Education course | xxxxxxxx GE (Language and Communication) | 3 (3-0-6) |
| Core course | 95320264 Macroeconomics | 3 (3-0-6) |
| 95321264 Introduction to Business Research | 3 (3-0-6) | |
| 95331164 Business Finance | 3 (3-0-6) | |
| Major Required Course | 95631164 Price Management and Strategy | 3 (3-0-6) |
| 95632164 Product Management and Planning | 3 (3-0-6) | |
| (Total) | 18 | |
| Course ID and Course Name | Credits | |
| Core course | 95330164 Productions and Operation Management | 3 (3-0-6) |
| 95322164 Managerial Accounting | 3 (3-0-6) | |
| Major Required Course | 95631264 Retailing and Distribution Management | 3 (3-0-6) |
| 95630664 Branding | 3 (3-0-6) | |
| 95634264 Digital Marketing | 3 (3-0-6) | |
| Major Elective Course | xxxxxxxx Major Elective Course 1 | 3 (3-0-6) |
| (Total) | 18 | |
| Course ID and Course Name | Credits | |
| Core course | 95641164 Strategic marketing planning | 3 (3-0-6) |
| 95630364 Integrated Marketing Communication | 3 (3-0-6) | |
| Major Elective Course | xxxxxxxx Major Elective Course 2 | 3 (3-0-6) |
| xxxxxxxx Major Elective Course 3 | 3 (3-0-6) | |
| xxxxxxxx Major Elective Course 4 | 3 (3-0-6) | |
| xxxxxxxx Major Elective Course 5 | 3 (3-0-6) | |
| (Total) | 18 | |
| Course ID and Course Name | Credits | |
| Major Required course | 95640364 Marketing Research | 3 (3-0-6) |
| Major Elective Course | xxxxxxxx Major Elective Course 6 | 3 (3-0-6) |
| xxxxxxxx Major Elective Course 7 | 3 (3-0-6) | |
| Free elective course | xxxxxxxx Free elective course 1 | 3 (3-0-6) |
| xxxxxxxx Free elective course 2 | 3 (3-0-6) | |
| (Total) | 15 | |
| Course ID and Course Name | Credits | |
| Cooperative | 95349564 Co-operative Education | 6 (0-18-9) |
| Total | 6 |
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