Bachelor of Business Administration in Hospitality Tourism and MICE Management (HTM)

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Bachelor of Business Administration in Hospitality Tourism and MICE Management (HTM)

Hospitality Tourism and MICE Management is a curriculum designed to prepare students for careers in the Hospitality, Tourism, and MICE industries. Students will develop competencies and skills that are required for working in these industries. Freshman year through the senior year, students will continuously develop their academic knowledge, technical skills, analytical skills, intercultural communication skills, foreign language skills, and creative thinking skills. After graduation, students will be prepared to work in various industries including hotel, airline, event planning, conventions, exhibitions, and tourism.

  1. Tourism, Hotel, Restaurant and MICE business entrepreneur
  2. Travel Consultant
  3. Online Travel
  4. Tour Guide
  5. Event and conference organizer
  6. Incentive Travel Consultants
  7. Meeting or Convention Planner
  8. Hotel associate
  9. Restaurant supervisor or manager
  10. Hotel Sales and Marketing Manager
  11. Affiliate Marketing
  12. Airline Crew
  1. Communication skills
  2. Creative and innovative thinking skills
  3. Problem-solving and decision-making skills
  4. Collaboration and leadership skills
  5. Technological skills

Year 1 (First Semester)

 

Course ID and Course Name

Credits

General Education course

95110164 English for Academic Purposes 1

3 (3-0-6)

XXXXXXXX Social Skill and Entrepreneurship

3 (3-0-6)

XXXXXXXX Social Skill and Entrepreneurship

3 (3-0-6)

XXXXXXXX Digital Literacy and Computer course

3 (3-0-6)

XXXXXXXX Healthy life and Design Thinking course

3 (3-0-6)

XXXXXXXX Art and Design course

3 (3-0-6)

 

(Total)

18

Year 1 (Second Semester)

 

Course ID and Course Name

Credits

General Education course

95110264 English for Academic Purposes 2

3 (3-0-6)

XXXXXXXX Digital Literacy and Computer course

3 (3-0-6)

Core course

95323164 Principles of Management

3 (3-0-6)

95320164 Microeconomics

3 (3-0-6)

Major Elective Course

95710159 Principles of Hospitality, Tourism and MICE Management

3 (3-0-6)

95710264 Tourist Behavior

3 (3-0-6)

 

(Total)

18

Year 2 (First Semester)

 

Course ID and Course Name

Credits

General Education course

95120164 English Academic Writing

3 (3-0-6)

Core course

95320264 Macroeconomics

3 (3-0-6)

Major Elective Course

95720364 Service Psychology

3 (3-0-6)

95720464 Food and Beverage Management and Operation

3 (3-0-6)

95720564 Room Division Management

3 (3-0-6)

Major Elective Course

XXXXXXXX (Professional Foreign Language Course)

3 (3-0-6)

 

(Total)

18

Year 2 (Second Semester)

 

Course ID and Course Name

Credits

General Education course

95120264 English for Business Careers

3 (3-0-6)

Core course

95720164 Marketing and Digital Marketing for Hospitality, Tourism and MICE

3 (3-0-6)

95720264 Information Technology for Hospitality and Tourism

3 (3-0-6)

Major Required Course

95720664 Managing Business Operation for Hospitality, Tourism and MICE

3 (3-0-6)

95720764 Introduction to MICE Industry

3 (3-0-6)

XXXXXXXX (Specific Interest Course)

3 (3-0-6)

Major Elective Course

XXXXXXXX (Professional Foreign Language Course)

3 (3-0-6)

 

(Total)

21

Year 3 (First Semester)

 

Course ID and Course Name

Credits

Core course

95730364 Human Resources Management for Hospitality, Tourism and MICE

3 (3-0-6)

Major Required course

95730864 Tourism Planning and Policy Development

3 (3-0-6)

Major Elective Course

XXXXXXXX (Specific Interest Course)

3 (3-0-6)

XXXXXXXX (Specific Interest Course)

3 (3-0-6)

XXXXXXXX (Professional Foreign Language Course)

3 (3-0-6)

Free elective course

XXXXXXXX Free elective course

3 (3-0-6)

 

(Total)

18

Year 3 (Second Semester)

 

Course ID and Course Name

Credits

Core course

95312364 Business Statistic

3 (3-0-6)

95730464 Accounting and Finance for Hospitality, Tourism and MICE

3 (3-0-6)

95730564 Professional Ethics and Laws for Hospitality, Tourism and MICE

3 (3-0-6)

Major Required course

95730964 Cultural Diversity for Hospitality, Tourism and MICE Management

3 (3-0-6)

95731064 Research in Hospitality, Tourism and MICE Management

3 (3-0-6)

 

XXXXXXXX (Professional Foreign Language Course)

3 (3-0-6)

 

(Total)

21

Year 4 (First Semester)

 

Course ID and Course Name

Credits

Major Required course

95741164 Entrepreneurship in Hospitality, Tourism and MICE Industry

3 (3-0-6)

95741264 Innovation Strategic Management for Hospitality, Tourism and MICE

3 (3-0-6)

95741364 Seminar in Hospitality, Tourism and MICE Management

3 (3-0-6)

Major Elective Course

XXXXXXXX (Specific Interest Course)

3 (3-0-6)

 

XXXXXXXX (Professional Foreign Language Course)

3 (3-0-6)

Free elective course

XXXXXXXX Free elective course

3 (3-0-6)

 

(Total)

18

Year 4 (Second Semester)

 

Course ID and Course Name

Credits

Cooperative

95349564 Cooperative Education

6 (0-18-9)

 

(Total)

6

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