Bachelor of Business Administration in Digital and Creative Marketing (DCM)

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Bachelor of Business Administration in Digital and Creative Marketing (DCM)

Digital and Creative Marketing program prepares BUUIC students to enter the creative, fast-paced business of developing, promoting, and selling products to specific consumer or business markets. BUUIC blends field experience with intensive coursework to prepare students for the challenges facing the current world of product and services marketing. Students have the opportunity to learn how to think critically about real-world scenarios from experienced marketing professionals. Students in this program will gain an understanding of the relationship between organizations and their customers, and the trends within the marketing field.

  1. Marketing analyst
  2. Strategic marketing specialist
  3. Product management assistant
  4. Event planning technician
  5. Market research analyst
  6. Media planning technician
  7. Public relations representative
  8. Sales representative
  9. Social media coordinator
  10. Advertising specialist
  11. Digital marketing technician
  12. E-Commerce coordinator
  1. Communication skills
  2. Creative thinking and innovation skills
  3. Problem-solving and decision-making skills
  4. Collaboration and leadership skills
  5. Technological skills
  6. Analytical skills
Year 1 (First Semester)
Course ID and Course Name Credits
General Education course xxxxxxxx GE (Language and Communication) 3 (3-0-6)
xxxxxxxx GE (Healthy Life and Design Thinking) 3 (3-0-6)
xxxxxxxx GE (Social skills and Entrepreneurship) 3 (3-0-6)
xxxxxxxx GE (Art and Design) 3 (3-0-6)
xxxxxxxx GE (Digital Literacy and computation) 3 (3-0-6)
(Total) 15
Year 1 (Second Semester)
Course ID and Course Name Credits
General Education course xxxxxxxx GE (Language and Communication) 3 (3-0-6)
xxxxxxxx GE (Social skills and Entrepreneurship) 3 (3-0-6)
Core course 95312364 Business Statistic 3 (3-0-6)
95322264 Business Law and Ethics 3 (3-0-6)
95320164 Microeconomics 3 (3-0-6)
95323364 Principles of Marketing 3 (3-0-6)
(Total) 18
Year 2 (First Semester)
Course ID and Course Name Credits
General Education course xxxxxxxx GE (Language and Communication) 3 (3-0-6)
xxxxxxxx GE (Digital Literacy and computation) 3 (3-0-6)
Core course 95623164 Principles of Management 3 (3-0-6)
95311164 Principles of Accounting 3 (3-0-6)
95323264 Human Resource Management 3 (3-0-6)
Major Required Course 95632264 Consumer Behavior 3 (3-0-6)
(Total) 18
Year 2 (Second Semester)
Course ID and Course Name Credits
General Education course xxxxxxxx GE (Language and Communication) 3 (3-0-6)
Core course 95320264 Macroeconomics 3 (3-0-6)
95321264 Introduction to Business Research 3 (3-0-6)
95331164 Business Finance 3 (3-0-6)
Major Required Course 95631164 Price Management and Strategy 3 (3-0-6)
95632164 Product Management and Planning 3 (3-0-6)
(Total) 18
Year 3 (First Semester)
Course ID and Course Name Credits
Core course 95330164 Productions and Operation Management 3 (3-0-6)
95322164 Managerial Accounting 3 (3-0-6)
Major Required Course 95631264 Retailing and Distribution Management 3 (3-0-6)
95630664 Branding 3 (3-0-6)
95634264 Digital Marketing 3 (3-0-6)
Major Elective Course xxxxxxxx Major Elective Course 1 3 (3-0-6)
(Total) 18
Year 3 (Second Semester)
Course ID and Course Name Credits
Core course 95641164 Strategic marketing planning 3 (3-0-6)
95630364 Integrated Marketing Communication 3 (3-0-6)
Major Elective Course xxxxxxxx Major Elective Course 2 3 (3-0-6)
xxxxxxxx Major Elective Course 3 3 (3-0-6)
xxxxxxxx Major Elective Course 4 3 (3-0-6)
xxxxxxxx Major Elective Course 5 3 (3-0-6)
(Total) 18
Year 4 (First Semester)
Course ID and Course Name Credits
Major Required course 95640364 Marketing Research 3 (3-0-6)
Major Elective Course xxxxxxxx Major Elective Course 6 3 (3-0-6)
xxxxxxxx Major Elective Course 7 3 (3-0-6)
Free elective course xxxxxxxx Free elective course 1 3 (3-0-6)
xxxxxxxx Free elective course 2 3 (3-0-6)
(Total) 15
Year 4 (Second Semester)
Course ID and Course Name Credits
Cooperative 95349564 Co-operative Education 6 (0-18-9)
Total 6

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